Blogger Bio - Lorne Craig
Lorne Craig is a writer and blogger whose communications career spans almost a quarter-century. He is President and Creative Director of Unicycle Creative Inc, a marketing consultancy focused on moving sustainable business forward. Lorne is also the author of Green Briefs, a blog focused on green communications issues, and contributes to Sustainable Minds™, a product design think-tank based in Cambridge MA. Lorne has worked with London Drugs since the start of our What's The Green Deal program, and has a passion for green products and services.
Lorne's point of view combines lessons learned from trying to live as green a life as possible with healthy skepticism honed by his years in the advertising business.
